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We are passionate about customer centricity.

We help companies understanding demand, designing meaningful experiences and getting their organizations empowered.

We do this combining strategic know-how with leading edge methodologies in research, experience design and innovation.

the savvy company is a new kind of strategy consultancy.


Finding demand

Gaining deep customer insight by applying superior customer analytics and voice of the customer methods.


  • VoC Methods (in-depth interviews, diaries, etc.)
  • Focus Groups
  • Market Structure Analysis
  • Driver Analysis
  • Segmentation

Designing experiences

Defining actionable marketing strategies and translating them into compelling customer experiences.



  • Brand Positioning and Differentiation
  • Vision / Mission
  • Customer Strategy
  • CX Models
  • KPI Models (e.g. NPS)
  • Design Thinking & Service Design
  • Business Case Modeling
  • Open Innovation

Inducing agility

Re-aligning organisations and implementing an inspired culture of growth and change.



  • Change Management
  • Training & Coaching
  • Change Communication
  • Internal Branding
  • Jörn Dickhaut
    Jörn Dickhaut Founding Partner

    Jörn brings a broad experience in the fields of strategic marketing, customer experience management and innovation. He is a creative thinker with extraordinary analytical, conceptual, execution and leadership skills.

    Before founding the savvy company, Jörn spent more than eight years with O2 Germany, where he was heading the Corporate-Strategy department. Previous organisations include Theron Business Consulting and Computer Sciences Corporation (CSC).

    Next to his work for large industries, Jörn is active as founder and entrepreneur in the German startup environment. He is passionate about developing new, mostly digital business models and bringing them to life.

  • Jörg Morio
    Jörg Morio Associate Partner

    Jörg’s major focus is on business transformation. He is an experienced and certified Business Coach, Facilitator / Business Moderator and Marketing Trainer.

    Joerg has a proven track record with over 15 years’ experience in product management, international marketing steering, marketing communication and the translation of marketing strategies into sales concepts. Previous companies he worked for include Kraft Foods, Philip Morris, Tchibo, Campari and Wrigley.

  • Vincent Aydin
    Vincent Aydin Senior Consultant

    Vincent is Consultant at the savvy company. Next to his broad knowledge in strategy development, he is an expert for Open Innovation projects and has implemented the methodology at various blue chip companies.

  • Max Hagenmüller
    Max Hagenmüller Analyst

    Max is Analyst at the savvy company. It is Max’s passion to dig information out of data and to translate these insights into real customer stories. He is an expert for qualitative and quantitative research methods and holds a degree in consumer sciences.

  • Johann Nordhus-Westarp
    Johann Nordhus-Westarp Working Student

    Johann is Working Student at the savvy company. He is backing us with desktop analysis and helping us in our daily project work. Next to his studies, Johann has gained practical experience in DAX 30 companies as well as in Start-ups.


the savvy company GmbH

Adalbertstraße 102

80799 München


Tel: +49 89 809 1342 00