Focus on Qualitative Research and Strategic Brand Management
Kilian is a Senior Consultant at the savvy company and holds a Master's degree (M.Sc.) in Consumer Science from the Technical University of Munich. In the course of his work as a (senior) consultant, he gained in depth practical experience in qualitative marketing research and strategic brand positioning. Before joining the savvy company, Kilian worked as a data analyst for an internet service provider, where he translated data into actionable consumer insights and product innovations.