In a highly competitive market a differentiating brand is essential. To further grow (internationally), the real estate company Trei needed a distinct and attractive brand positioning. Background With a property portfolio of about € 1,1 billion, and a development pipeline of around € 685 million,…

The energy market is undergoing a revolution and suppliers must turn to customers to understand how they should operate in new conditions. the savvy company created a customer-focused innovation process to combat these struggles. Energy revolutionUtilities have traditionally been a commodity market, but this is…

The bauma Open Innovation platform transfers the business model of Messe München into the digital world of tomorrow. It is the most important component for the evolution from a trade fair organiser towards a digital service provider. The future of the trade fair bauma, as…