28. Februar 2022

E.ON: Das ‘Brand Ambassador’ Programm

Klassische Customer Centricity Tools eignen sich hervorragend, um die Effektivität und den ROI von internen Marketingmaßnahmen zu steigern. Das E.ON Brand Ambassador Programm ist ein hervorragendes Beispiel dafür. Markenbotschafter = Corporate Influencer? Das Thema Influencer-Marketing kennt mittlerweile jeder. Menschen mit hoher Reichweite und Glaubwürdigkeit in…
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4. April 2019

Trei Real Estate: Gestaltung einer einzigartigen Marke

In a highly competitive market a differentiating brand is essential. To further grow (internationally), the real estate company Trei needed a distinct and attractive brand positioning. Background With a property portfolio of about € 1,1 billion, and a development pipeline of around € 685 million,…
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7. Juni 2018

E.ON: Etablierung eines kundenzentrierten Innovationsprozesses für Deutschland

The energy market is undergoing a revolution and suppliers must turn to customers to understand how they should operate in new conditions. the savvy company created a customer-focused innovation process to combat these struggles. Energy revolution Utilities have traditionally been a commodity market, but this…
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3. Juni 2018

bauma: digitalisation of the business model with open innovation

The bauma Open Innovation platform transfers the business model of Messe München into the digital world of tomorrow. It is the most important component for the evolution from a trade fair organiser towards a digital service provider. The future of the trade fair bauma, as…
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