logo
  • Site Skins
    • About
    • People
    • Journal
    • Contact
logo
  • Site Skins
    • About
    • People
    • Journal
    • Contact
Share
Date 17. January 2023
Author SavvyCompany
Categories Article

Design principles – a question of perspective.

We like open-source collections! This week we were particularly impressed by Ben Brignell’s collection of design principles and methods. Why such collections should often be nothing more than inspiration, however, is particularly evident in the case of design principles.

Design principles are an essential part of design and innovation processes. They serve as an orientation framework and thus ensure that the result fits the brand as well as the target group.

On the principles.design platform, product designer Ben Brignell provides a collection of design principles from different brands, such as Airbnb, BMW or ebay. The collection is a great source of inspiration that shows how powerful well-chosen design principles can be.

So you could simply help yourself by using kits and templates? We say no. But how do you come up with your own design principles?

There are several possibilities here. The obvious approach is to develop them from within the brand. For instance, if the brand stands for healthy products, this can also be reflected in the design principles, e.g., “Brand XY keeps you healthy”. If thought through consistently, this is reflected in the products and services, but also internally, such as by designing workplaces ergonomically.

However, we always recommend that in addition to this inside-out perspective, the outside-in perspective, i.e., the customer perspective, should also be taken into account. From our project work we know that there are often needs which are present in the entire target group but are not reflected in the description of the brand, for example in B2B “continuity”. An appropriate design criterion could be: “Brand XY guarantees business continuity”.

Wisely chosen and correctly implemented, design principles are one of the most powerful business tools. Because they ensure the consistency and thus also the persuasiveness of a brand.

Do want to get more insight into how to form and effectively use design principles for your brand? Get in touch with us.


Warning: array_filter() expects parameter 1 to be array, boolean given in /homepages/36/d4295014384/htdocs/msql-savvy/190618/wp-content/themes/thecs/single.php on line 163
Prev Post
Was ist eine savvy company? Fixed it for you.
Next Post
Data Science 2.0 - From Big Data to Smart Data with Customer Science

Related

Article
Data Science 2.0 – From Big Data to Smart Data with Customer Science
Article
Generation XYZ – Mehr als nur plumpe Stereotypen?
Article
Customer Experience Studie – Internetanbieter 2021
  • About
  • People
  • Journal
  • Contact
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
immer aktiv
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDauerBeschreibung
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SPEICHERN & AKZEPTIEREN
Back
EN
EN DE