It is already November and for most corporations the fiscal year soon comes to an end. As every year – and maybe even more in this special year – there are some unused budgets, as some of the things did not come as originally planned.…

Over the course of the past years we could observe a clear trend towards measuring and quantifying the whole environment around us. Whether it be tracking our fitness level with our watches, number of likes on our social profiles, numerous surveys for our satisfaction with…

Today most companies claim to be customer-centric – especially when it comes to innovation. Agile innovation processes are implemented, design thinking, or comparable methodologies are applied, consumer research is performed and even workspaces are adapted to support the process in the best way. But why…

The Covid-19 pandemic came with a punch. From one day to another, our everyday life as well as our work life changed in ways we were all largely unprepared for. For businesses, this situation means that strategies which were good at the beginning of the…

In an increasingly fast paced and complex world, simplicity has become the ultimate value — time saved. As the majority of organisations still fails to deliver on that, an ethos of simplicity demonstrates true customer centricity. The core driver for satisfaction and loyalty? Simplicity! An…

During the last years, when working on our consulting projects, we gradually learned that many companies really struggle to quantify Customer Experience (CX) as there are no sufficient measurement instruments available as of today. At the same time, Customer Experience is a very multifaceted and…

For many senior managers, market research has a bad reputation. It is considered as ineffective, inaccurate or even a complete waste of time and money. In many cases they are right. But the reason behind is not the market research profession itself, it is rather…

In the age of customer-centricity, human-centered design has evolved as the guiding principle in new product development. The concept comprises developing solutions by involving the consumers’ perspective in all steps of the design process. Understanding the environment, the usage context and needs of the people…

Customer affection is often confused with customer satisfaction. However, customer satisfaction KPIs do not reveal anything about the emotional bond or relationship a customer has with a brand. In an increasingly service-oriented economy, overall customer satisfaction is rarely a competitive advantage. Consumers expect a high…

Customer centricity is not just one of the strategic approaches a company can choose to pursue. In fact, it is becoming a must for all firms which want to gain sustainable competitive advantage. Convincing a customer to buy a product can be challenging. But it…