24. Januar 2023

Data Science 2.0 - Von Big Data zu Smart Data mit Customer Science

Not only since ChatGPT, AI was on everyone’s lips and dominated the discussions in the area of customer experience and in particular data analytics and data sciences. What kind of impact had these recent developments of AI-technology in these areas and how do they potentially…
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17. Januar 2023

Designprinzipien – eine Frage der Perspektive.

We like open-source collections! This week we were particularly impressed by Ben Brignell’s collection of design principles and methods. Why such collections should often be nothing more than inspiration, however, is particularly evident in the case of design principles. Design principles are an essential part…
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28. September 2021

Generation XYZ – Mehr als nur plumpe Stereotypen?

Seit Jahren geistern verschiedene Konzepte zu Generationen durch Marketingabteilungen, Twitter-Gemeinden oder Feullitons mit Deutungsanspruch. Fest steht dabei, dass vor allem Marketingtrends, Produktinnovationen und die Arbeitsbedingungen in Unternehmen stets den Bedürfnissen der neusten Generation unterworfen werden müssen, um weiterhin Erfolg im Markt zu haben. Dabei hat…
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16. September 2021

Customer Experience Studie – Internetanbieter 2021

In der heutigen Zeit ist es für Unternehmen immer wichtiger, sich über die Customer Experience zu differenzieren. Dies trifft besonders auf den Markt der Anbieter für Internetfestnetzanschlüsse zu, bei dem sich für die Anbieter oft nur wenige Möglichkeiten bei der Produktdifferenzierung ergeben. Gleichzeitig haben sich…
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18. November 2020

It’s that time of the year again …

It is already November and for most corporations the fiscal year soon comes to an end. As every year – and maybe even more in this special year – there are some unused budgets, as some of the things did not come as originally planned.…
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18. November 2020

Don’t get blinded by the data

Over the course of the past years we could observe a clear trend towards measuring and quantifying the whole environment around us. Whether it be tracking our fitness level with our watches, number of likes on our social profiles, numerous surveys for our satisfaction with…
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22. Juni 2020

All that glitters is not gold!

Today most companies claim to be customer-centric – especially when it comes to innovation. Agile innovation processes are implemented, design thinking, or comparable methodologies are applied, consumer research is performed and even workspaces are adapted to support the process in the best way. But why…
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22. Juni 2020

Act savvy during the crisis and emerge as winner

The Covid-19 pandemic came with a punch. From one day to another, our everyday life as well as our work life changed in ways we were all largely unprepared for. For businesses, this situation means that strategies which were good at the beginning of the…
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21. Januar 2020

How dare you? You stole my time!

In an increasingly fast paced and complex world, simplicity has become the ultimate value — time saved. As the majority of organisations still fails to deliver on that, an ethos of simplicity demonstrates true customer centricity. The core driver for satisfaction and loyalty? Simplicity! An…
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20. Januar 2020

Decoding CX – can you measure it in Euros?

During the last years, when working on our consulting projects, we gradually learned that many companies really struggle to quantify Customer Experience (CX) as there are no sufficient measurement instruments available as of today. At the same time, Customer Experience is a very multifaceted and…
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